JPA Program Brings Enhanced Rewards to Grow Partner’s Business

Accelerating Innovation

Growing Partner-led Profitability

Delivering Business Simplicity


1. Total SA threshold (product + services) varies by country
2. Juniper’s suggested discounts are subject to change at any time. Final is a matter of negotiation between the Juniper Partner and the authorized Juniper Distributor.

Sales and Technical Requirements


  • Detailed technical curriculum tied to product categories and solutions
  • Includes Tech Renewal Learning and Juniper Networks Certification Program requirements

Technical Baseline

  • Built to support partner Sales Engineers, skills including technical positioning, how to demo, designing configurations, and more.
  • Junos and Design foundational certifications required

Sales Professional

  • Designed to build skills including sales foundation, winning with Juniper, and how to sell support and services.
  • Fresh new content in bite-sized, easy to consume, on-demand courses delivered through the introduction of quarterly Sales Essentials sessions


Specializations bring partners:

  • Ability to expand education, build expertise and access to incremental resources
  • Recognition for your commitment and expertise
  • Incentives including product access, incentive rewards and promotions

Flexibility of choice:

  • Align specialisation(s) to fit the area of focus or your business
  • Stack multiple specialisations to build the complete expertise for customer requirements

What’s new in 2021?

  • AI-Driven Enterprise building upon AI-Access

Financial Benefits –
Bold Investments:

Partner Seller Rewards:

Partners’ sales representatives may earn reward points in return for closing registered deals across all product SKUs. Points earned can be redeemed towards a variety of exciting rewards available via the online catalog.

Rewards Promotions


Point Structure

1.5% of Partner Sales Achievements for Security, Switching and Routing is awarded to the Partner Sales Representative.

Account Eligibility

Closed through Juniper’s Deal Reg. Tool – SA must be booked against the quote linked to the original
Deal Registration. Rewards are awarded on both named and commercial accounts and on full Sales Achievement amount.

Closed Deal Registration Promotions

  • Pre-populated claim form based on Juniper SA Report loaded to JPR
  • Awards based on Deal Reg Booked amount
    • 1.5% of the booked amount for Security, Switching and Routing for Partner Sales Reps.
    • 1% of the booked amount for Security, Switching and Routing for assisting colleagues.
Solution Architects & SEs

Sales Representative can name the lead technical person to allow them to receive rewards for supporting the Juniper sales.

1% for Security, Switching and Routing.

Quarterly Rewards Cap

Rewards are capped at 1,000,000 points per Rep in AMER/EMEA by quarterly promotion.

Rewards are capped at 250,000 points per Rep in APAC by quarterly promotion.

Non-Deal Registration Promotion (China ONLY)

  • Manual claiming by sales reps after sales is closed
    • Sales reps submit Distributor and End Customer Invoices as proof of performance
  • Awards are based on product and quantity sold.


Partner Marketing
benefits at-a-glance

The Juniper Partner Advantage Reseller Program has a four-tier structure – Reseller, Select, Elite and Elite Plus – that supports you in realizing growth in your business and investing with Juniper over time.


What’s in it for you?

Exclusive Networks Valued Added Services:

End to end partner support

From configuring customer solutions to providing post sales implementation and support. 2:1 technical resource. Exclusive Networks align two technical engineers to each sales person to support solution design, configuration, demos and staging.

GSO – Global Service Operations

The GSO (Global Services Operation) is an Exclusive Networks portfolio of professional services including Global supply chain, compliant logistics, design consultancy, implementation engineering, business support services, sustainable & ethical recycling.

XOD – Coming Soon!

X-OD from Exclusive Networks is an on-demand platform designed to simplify technology consumption and drive growth by fast-forwarding your evolution to the subscription economy. X-OD allows partners to easily win the Juniper Networks deal and increase the customer lifetime value!

Financing & Leasing

With more and more businesses looking at financing options in order to ease cash flow, Exclusive Networks’ Finance & Leasing service provides simple and flexible finance options that put liquidity back into the channel. We offer multiple payment options and multiple contract options with global availability.

Dedicated Sales & Marketing

Tools and campaigns to help promote Juniper Networks products to your customers as well as support with business planning, account mapping, marketing execution, lead generation and more.