Know Your Personas

Who do we target?

-The primary personas we target are the following:

  • Enterprise architects
  • Infrastructure managers
  • IT Managers
  • Solutions Architects
  • Technical Lead
  • Technical Architect
  • Technical Manager
  • Project Manager
  • Public Cloud specialist Cloud Architect
  • CLevel

Example of a persona tailored pitch

Cold Prospecting

Good Morning/Afternoon XX This is XX calling from Nutanix.

I appreciate I am calling you unexpectedly, would you allow me 30 seconds to explain the reason for my call?

Nutanix have been working with companies such as xxxxx and we hear the common challenges seem to be around cost reduction, needing quicker time to market and avoiding vendor lock ins do any of these resonate with you?

According to recent independent IDC reports 97% Cust retention, 25% on Prem 75% Public, 477% 5yr ROI 62% reduction in Operational Costs over 5yrs, 85% less time managing your environment, 9-month payback period, 85% less unplanned downtime for 100 users 82% faster deployment of storage, 5.6 % higher productivity for VDI users (pick a couple to quote)

We would love the opportunity to show you how we do this, do you have some time available on XX or XX

Objection Handling

We have compiled a list of recurrent objections and some recommendations on how to best handle them. See below for some examples.

Get your campaign in a box now!!