Using Security Health Checks For Successful Lead Generation

Accelerate Your Sales with a Fortinet Healthcheck

When discussing marketing and lead generation with channel partners, we are often asked, “What works?” or “What are other partners doing that’s effective for new business?”. The answer lies in Fortinet’s Cyber Threat Assessment Program (CTAP) – a powerful tool that allows you to offer free ‘health checks’ for your prospects’ or existing customers’ networks.

What is CTAP?

The Fortinet Cyber Threat Assessment Program (CTAP) is a framework designed to assist you with offering your prospects a quick, easy and free insight into their security posture. It helps you build credibility, establish yourself as a trusted advisor and create a strong business case to choose Fortinet solutions to mitigate threats.

CTAP takes advantage of FortiGuard services, independent 3rd party testing (Virus Bulletin, AV Comparatives, and NSS Labs) and validation of superior security intelligence and protection effectiveness.

Why CTAP?

CTAP offers numerous benefits for partners:

• Demonstrate security expertise
• Accelerate prospects’ decision-making when threats are uncovered
• Gain a foothold in accounts by bridging the “demonstrate value” to “purchase” gap
• Quickly prove FortiOS/FortiGuard value specific to customer environments
• Showcase the Fortinet Security Fabric as a tangible solution
• Overcome common proof-of-concept objections related to time, cost, and manpower
• Standardize your sales processes

Benefits for Your Customers

Your customer’s network is a complex set of interactions between applications, users and content at risk from sophisticated threats such as APTs, botnets and advanced malware. To manage the complexities and block the threats requires greater visibility and performance than traditional network firewalls can provide.

The Cyber Threat Assessment Program offers a FortiGate network security platform deployed as internal segmentation firewall (ISFW) or next generation firewall (NGFW) to provide your customer with an unprecedented insight into:

• Security and threat prevention
• User productivity
• Network utilization without compromising performance or adding latency.

Most importantly, the Cyber Threat Assessment Report will translate this information into recommended actions your customer can take to mitigate security and threat concerns, improve user productivity and optimize network utilization with FortiGate’s granular control over applications, users and content.

What happens during a CTAP?

• Duration to run a CTAP typically takes 3-7 business days.
• Assessment report available within 2 days after receiving log files.
• Report output is in PDF format.
• Report can be branded with Partner Logo.

We recommend the CTAP report is co-branded and presented back to your prospect in person to maximise the use of time spent running it, this also gives you another chance to get in front of the customer and present real value by giving them real time insight into their network activity.

Report Differentiators

Here are some of the key differentiators when it comes to Fortinet assessments versus other security vendors:

Performance section
An entire report section is dedicated to network utilization/performance. Obviously, that’s great for you since
1. Performance plays to Fortinet’s strengths and
2. It will force prospects getting assessments from competitors to ask about missing sections.

At Risk Hosts Chart
You can utilize Fortinet client reputation to determine the trustworthiness of individual hosts. Competitive programs do not provide similar insight.

FortiGuard
Fortinet inherit all of the content security advantages of FortiGuard. This includes 3,300+ application sensors (less than 2,000 for most competitors), 8,100+ IPS signatures, etc.

Deployment flexibility
Fortinet allow streaming logs directly to a remote logging server OR uploading them to the portal. In addition, it supports two deployment modes: sniffer and inline.

Use of FortiAnalyzer
A FortiAnalyzer is used on the backend. Most competitors use a separate tool entirely (and this is a great way to upsell a FortiAnalyzer unit!).

Sandboxing included
There is no need to run firewall and sandbox reports separately. CTAPs can include sandboxing by choosing a checkbox, which demonstrates our Security Fabric in action.

Types of CTAP

Fortinet offers four specialized CTAP options:

CTAP for NGFW: Identify security risks and understand network usage
CTAP for SD-WAN: Analyze router usage and potential security risks
CTAP for OT: Focus on industrial network security and utilization
CTAP for Email: Identify gaps in cloud-based email security

Addressing Privacy Concerns

One common objection is data privacy. Rest assured, CTAP is a completely unobtrusive solution that runs in the background for 5-7 days without impacting or interfering with the network. A detailed document explaining this is available upon request.

Getting Started with CTAP

Ready to leverage CTAP for your business? Contact your Exclusive Networks account manager to arrange a CTAP. They’ll help you identify the right unit size based on network throughput and guide you through the loan agreement process.
For your first two CTAP installations, we recommend working with a Qualified Exclusive Networks Engineer to ensure a smooth setup.

Take Action Now

Don’t miss this opportunity to differentiate yourself in the market and drive new business with Fortinet’s CTAP. Start offering these valuable health checks to your prospects and customers today!

Visit our dedicated landing page to access assets and campaigns that will help you run your own lead generation initiatives or events showcasing the Cyber Threat Assessment Program to prospects and customers.