The Vendor Marketing Manager is the focal point of all marketing activities relating to a specific portfolio of vendors. They will proactively manage the planning and implementation of strategic and tactical marketing programs that are in line with business objectives and will work closely with the Exclusive Networks’ Vendor Managers to understand the business objectives and drive activity to and through the channel. They will also work closely with the Exclusive Networks’ Sales Account Managers to identify a subset of partners they can drive incremental lead generation activity through while building good relationships with these partners.
Accountabilities and Activities:
Build and develop quarterly, measurable marketing plans in line with the Vendor and Exclusive Networks business objectives
Lead Generation and Maximizing Pipeline for the Vendors they work on
Plan, create and execute multi touch campaigns that are creative, innovative and return a good level of ROI
Liaise with agencies and suppliers in order to execute the campaigns
Support the planning and execution of lead generation campaigns through channel partners whilst building good working relationships
Ensure all channel activity executed on behalf of the vendor includes the Exclusive Networks corporate value-add messaging at all times
Support the sales and marketing team on all Exclusive Networks events such as trade shows, partner events, and networking events
Measure and report back to the Head of Marketing on the success of all marketing campaigns utilizing CRM and marketing automation tools
Manage pre-determined budgets, Proof of Performance documentation, and claiming of vendor MDF funds in a timely manner
Attend sales and marketing meetings as needed
Develop a broad understanding of the markets in which partners/vendors operate and a close understanding of partners/vendor’s business
Build strong relationships in areas relevant to the role
Attend internal and external training sessions to achieve greater understanding of the solutions and services Exclusive Networks sell as well as the marketing industry
Actively manage personal development program: Prepare for Performance Appraisal sessions to ensure that clear mutual agreement is reached in terms of skill gaps, training, career development, promotion and remuneration
Who we are looking for
5+ years’ experience in a vendor facing or marketing role.
4-year degree or equivalent years’ experience in a similar role.
Driven and excited by lead generation, building pipeline and seeing the commercial result of their Marketing campaigns.
Experience of planning and delivering creative, multi-touch campaigns.
Experience in IT related industry, Distribution, Reseller, Vendor, Channel Experience
Confident and engaging personality to build relationships with Exclusive Networks’ sales and marketing teams and channel partners.
Knowledge of Automated Marketing Software such as Marketo or Eloqua
About Exclusive Networks
Exclusive Networks is a global trusted cybersecurity specialist for digital infrastructure helping to drive the transition to a totally trusted digital future for all people and organisations. Our distinctive approach to distribution gives partners more opportunity and more customer relevance. Our specialism is their strength – equipping them to capitalise on rapidly evolving technologies and transformative business models.
The Exclusive Networks story is a global one with a services-first ideology at its core, harnessing innovation and disruption to deliver partner value. With offices in 40 countries and the ability to service customers in over 150 countries across five continents, Exclusive Networks has a unique ‘local sale, global scale’ model, combining the extreme focus and value of local independents with the scale and service delivery of a single worldwide distribution powerhouse.
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