Exclusive Group and INFINIDAT announce strategic distribution partnership across Asia Pacific

Partnership set to benefit as specialist distributor and enterprise storage vendor aim to convert significant market opportunities for ground-breaking InfiniBox® platform


SINGAPORE – January 15 2019 – Exclusive Group, the value-added distributor (VAD) and INFINIDAT, a multi-petabyte scale enterprise storage solutions provider, today announced its partnership agreement. INFINIDAT, a Gartner Magic Quadrant leader will be added to the Exclusive Group’s cloud transformation division, BigTec. Key strategic Asia Pacific growth markets include Singapore, Malaysia, Philippines, Indonesia and Thailand. The cooperation also extends within EMEA, in particular the UK, DACH region and France. This collaboration will penetrate businesses in local markets more deeply across EMEA and Asia as well as provide a wide range of partners access to INFINIDAT’s InfiniBox® platform.


“INFINIDAT is truly disruptive, using innovative software and machine learning science to deliver the elusive treble of enterprise storage: extreme performance, seven-nines reliability and easy-to-grow scalability – all from low-cost hardware within a minimal datacentre footprint,” said Andy Travers, SVP of Worldwide Sales and Marketing at Exclusive Group. “Partners quickly discover the InfiniBox® platform is ideal for highly demanding storage applications, while its concept of storage-on-demand is the ultimate answer for the data growth demands of their customers. BigTec’s portfolio perfectly complements INFINIDAT’s solutions to address a multitude of cloud transformation project opportunities.”


INFINIDAT’s solutions meet the high performance, availability, capacity and density needs of multi-petabyte data storage scenarios, helping organisations succeed with ambitious digital transformation goals. By eliminating the traditionally accepted trade-offs that exist between performance, availability and cost when considering multi-petabyte scale enterprise storage, INFINIDAT technology is particularly well-suited to hybrid and multi-cloud customers who want to keep their data local, without any compromise.


“BigTec provides INFINIDAT technical and business solutions exactly where we need them. We are confident that the synergies between BigTec’s capabilities and INFINIDAT’s portfolio of solutions is a ‘win-win’ partnership. This cooperation will bring a significant competitive advantage to both our partners and customers in key markets,” said, Danny Tiong, Channel Director APJ Channels at INFINIDAT.




About Exclusive Group

Exclusive Group is building the world’s biggest specialist VAD in cybersecurity and cloud transformation. Through its best-in-class portfolio of market leaders and disruptive challengers, unique reputation for innovative technology expertise, and global services and logistics infrastructure, Exclusive Group creates opportunities across the channel ecosystem by bridging skills gaps in cyber and cloud. With 50+ offices across five continents, and presence in over 100 countries, Exclusive Group is the global value-added services and technologies (VAST) group with a hybrid distribution model that is optimised for volume but differentiated by value. Find out more at www.exclusive-group.com.



Founded in 2011 by storage industry pioneer Moshe Yanai, INFINIDAT helps customers unlock the full potential of their data. INFINIDAT’s software-focused architecture, an evolution and revolution in data management design over 30 years in the making, solves the conflicting requirements of bigger, faster, and less expensive storage. INFINIDAT technology simultaneously delivers sub-millisecond latency, seven nines of reliability, and hyperscale capacity with a significantly lower total cost of ownership than incumbent storage technologies. For more information, please visit www.emea.infinidat.com.


For more information about Exclusive Group contact:

Jon Bawden


+44 (0) 1291 626200



For more information about INFINIDAT contact

Sapna Capoor


Head of Comms, PR & AR – EMEA & APJ

+44 (0) 7789684159