Exclusive Group Strengthens Global BigTec Proposition

Recruits Group leader to sustain BigTec’s steep international growth curve and manage global vendor relationships

PARIS, FRANCE – April 05th 2017 – Exclusive Group, the value-added services and technologies (VAST) group, today announced the appointment of Martin Bichler to coordinate the continuing expansion of its 100m€+ BigTec VAD business.  As BigTec Vendor Manager for EMEA & APAC, Martin runs the business management of revenue and profit targets and is responsible for implementing and developing the global BigTec proposition alongside in-country sales teams.

“Martin is a talented channel operator with readymade BigTec credentials that make him the ideal choice to drive further expansion and success of our datacentre transformation VAD business,” said Barrie Desmond, COO of Exclusive Group.  “BigTec is at the forefront of technology disruption, shaping the future of enterprise IT and representing a significant growth opportunity for our channel partners.  Martin’s close vendor relationships and first-hand experience of rapidly-changing channel dynamics will be vital to continuing our relevance and success in every local market.”

“Major IT trends like advanced automation, hybrid cloud, hyperconvergence and DevOps produce many significant new business opportunities for partners when they learn about the whole BigTec story,” said Martin Bichler.  “Taking advantage of these changes is a defining challenge for channel partners around the world, and one that BigTec supports them to achieve.   To join this business and help shape its destiny is a real privilege for me, and I look forward to making a difference at global and local levels.”

Martin Bichler brings over 17 years’ experience in IT sales and channel management, including a decade in value-added distribution with Azlan and Arrow.  His most recent roles were at Brocade, working with OEM and reseller partners in Germany and EMEA-wide.



About Exclusive Group

Exclusive Group (www.exclusive-group.com) is the value-added services and technologies (VAST) group accelerating the growth of disruptive and innovative technologies around the world.  Its people are committed to the high-growth imperatives of ambitious IT vendors and fuelled by a strong culture of ambition, entrepreneurialism and sustainable growth.

With 50+ offices across five continents and presence in over 100 countries, Exclusive Group brings all the essential elements of a proven winning strategy for market entry and growth.  Redefining value and enabling new market opportunities through “Disruptive Distribution” is at the heart of the Exclusive Group proposition through its cybersecurity brand, Exclusive Networks, and datacentre transformation division, Big Technology.  This is complemented by extensive and innovative global services capabilities for project deployment and support (ITEC), and comprehensive, integrated commercial leasing offerings delivered by Exclusive Capital.


For more information contact:

Greg Halse/Ellie Stansfield
+44 (0) 1291 626200