08 Apr 2026
Redefining Distribution: Exclusive MaaS Launches in ME
Dubai, UAE — Exclusive Networks, a global cybersecurity go-to-market specialist, has officially launched Exclusive Marketing as a Service (MaaS) — a new global growth and marketing operating model designed to help partners influence pipeline more effectively and deliver greater value across the customer lifecycle. The Middle East has been selected as the pilot region for this global initiative, underscoring its strategic importance within Exclusive Networks’ partner ecosystem.
A New Marketing Operating Model for the Channel
Exclusive MaaS represents a fundamental shift in how marketing operates within the channel. Instead of running campaigns as a standalone function, marketing becomes an orchestrator of value, connecting partners, sales, vendors, and customers around measurable growth outcomes.
“At a global level, we are changing the Fortinet marketing operating model. Marketing as a Service is not about running more campaigns — it’s about influencing pipeline at scale. This is a growth operating model shift where marketing connects demand, partners, and execution to make revenue more repeatable and scalable.” Nada Bogdanyi, Global Fortinet Marketing Director at Exclusive Networks
Built for Partner Growth, Designed Around Fortinet
Developed to support all partners — with a strong emphasis on Fortinet the MaaS framework aligns marketing execution directly with partner go-to-market priorities. The model addresses the key challenges that typically slow revenue in complex cybersecurity environments — from friction in multi-stakeholder deal cycles and inconsistent demand generation to the limited scalability of partner-led marketing and the growing need to improve deal velocity and ensure more predictable progression — and, through shared demand creation, earlier pipeline influence, and standardized execution, it strengthens both partner-sourced and partner influenced revenue.
“For our partners, this model delivers tangible revenue impact. By influencing pipeline earlier and more consistently, we help lower customer acquisition costs through shared demand creation and accelerate growth without increasing complexity. The Middle East is the ideal environment to pilot this approach.” Akshat Gaur, Marketing Director – META
Powered by Fortinet and Delivered with Consulta
At the core of MaaS is an exclusive demand and lead generation platform — powered by Fortinet technology and delivered through Consulta — that offers targeted multitouch email marketing, scalable partner demand generation capabilities, structured lead-nurturing workflows, full campaign execution with measurable reporting, and direct alignment to active opportunities and sales cycles, enabling partners to run sophisticated, outcome driven marketing motions without extensive in-house resources and making revenue generation far more predictable and repeatable.
Together, these capabilities establish a consistent, outcome driven marketing engine where revenue becomes repeatable, scalable, and no longer dependent on isolated campaigns.
A Scalable Model for Global Expansion
The Middle East pilot is the first step in the global rollout of Exclusive Networks’ Marketing as a Service framework. Following this launch, Exclusive Networks plans to extend MaaS to additional regions as part of a broader strategy to deliver lifecycle services at scale and support sustainable partner growth worldwide.
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