Radware – How to prevent fake analytics

Are bad bots polluting your marketing and sales data?

Every ecommerce company knows that website metrics such as website visits and conversions are vital to improve sales and deliver great customer service. But did you know they are also vulnerable to ‘skewing’, a term used to describe how automated ‘bad bots’ pollute performance data?

Marketers can’t possibly make the right decision if the data they are using is inaccurate.

In our solution brief Prevent skewed analytics we detail the most pressing concerns for marketers and ways to ensure the product metrics, analytical data and marketing reports they use are a true reflection of the sales channel.

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