Tools for Sales

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Sales Aid Matrix

This interactive quick reference guide covers key products and provides:

  • Elevator pitches
  • Opening questions
  • Key benefits
  • Other facts & research

It’s the perfect introduction for a new starter with helpful prompts for your sales teams.

Access the tool

Displace the Competition

Find specific displacement campaigns

  • Check Point
  • Cisco Meraki
  • Watchguard
  • Sonicwall
  • Sophos

Check the Partner portal for more competitive content and use CTAPs to help displace incumbent vendors.

View displacement campaigns


Fortinet Product Comparison

A handy comparison tool on the Fortinet website allows you to:

  • Compare up to 3 products
  • Across 16 categories
  • Filtering requirements
  • The click to compare

A great tool to help you determine the right Fortinet product for your customer’s requirements.

compare products

How to Guides

A series of guides Guides explaining key Fortinet processes or initiatives, e.g. how to apply for marketing co-op, register deals, devices and contracts, run a CTAP, access the Partner portal, FAQs & more.

Find out more


Focus on Solutions

Dive deeper into specific solutions such as mobile working, SD-WAN, Operational Technology (OT) & more.

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White Papers




Data Sheets


Case Studies


Solution Guides