Marketing

Driving growth with advanced marketing strategies

Everything from strategic development to tactical execution; from messages and stories to media planning and prospect engagement.

Partner benefits

We cover all aspects of marketing

Our suite of value-creating marketing services enable the channel to accelerate opportunities and turn strategy into real business.

Global expertise

Lead generation

Digital marketing

Engaging events

PR and comms

FUNDING

We can help you secure funding

If you’ve reached Innovator status or above, we can help you secure marketing development funds (MDF) to drive your Palo Alto Networks business and we’ll help towards some of the costs too.

Typically, you’ll be able to cover 2/3 of the total cost of your marketing campaigns with Palo Alto Networks and Exclusive Networks each contributing one third of the total cost.

Not eligible for funding? Don’t worry! We’ve got lots of tips and tricks to generate new business without costing a single penny!

Find out more

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NEXTWAVE

We’ll help you utilise campaigns on Nextwave

If you think vendor campaigns-in-a-box are a waste of time, then you haven’t seen a Palo Alto Networks campaign-in-a-box.

 There are comprehensive campaigns around Prisma SASE, Security Lifecycle Reviews, XSOAR Powered Services, Securing Cloud Infrastructures, ZTNA 2.0, Next Generation Firewalls, Securing Small to Mid Size Businesses, Securing Distributed Workforces and so much more.

And they work.

We’ll work with you to make sense of them, put your own spin on them and to distribute them throughout your own marketing channels.

Register for Nextwave

NEXTWAVE

We’ll get you going on Launchpad

With Nextwave, you’ll also get access to your own marketing automaton platform with Launchpad.

Upload data to spin up automated campaigns, easily cobrand Palo Alto Networks assets and track leads in your own lead management portal.

Take a look

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We’ll help you host hands-on events

It’s easy to host a Palo Alto Networks event for your end users. Whether virtual or face-to-face, there’s tried and tested tools to help you do it.

Ultimate Test Drives

Get your customers behind the driver’s seat of the industry’s leading cyber-security vendor by hosting a hands-on Ultimate Test Drive event. These lab type events are a great way of demonstrating the capabilities of the portfolio without the formality of a proof of concept.

Capture the Flags

All techies love a capture the flag (CTF) challenge. They get to test the technology in a gamified way, what’s not to love? Why not host an Ultimate Test Drive and Capture the Flag in a one-day event for customers and prospects.

MARKETING CAMPAIGNS

We can help put a Palo Alto Networks spin on any marketing campaign

Here’s an idea of what we typically work with our partners on…

Events

Webinars

Email Nurturing

Telemarketing

Creative Direct Mail

Content Syndication

Social Media Campaigns

Account Based Marketing

Purchase Intent Campaigns

Call-Out Days

Blogs & Public Relations

Customer Insights