Exclusive Networks Launches A New Marketing Network to Empower Partner Businesses and Their Marketeers

Exclusive Networks, a global trusted cybersecurity specialist for digital infrastructure, is today launching a first-of-its-kind Marketing Network aimed at evolving the marketing efforts among its partner businesses.

This initiative is set to create an ecosystem of collaboration in which marketers can thrive, and their respective businesses can benefit from best practices traditionally reserved for the technical and sales domains. At the core of this initiative lies the recognition of the ‘multiplier effect,’ a proven concept whereby engaging two or more partners in a deal leads to a staggering 113% uplift in deal sizes.

“The Exclusive Networks Marketing Network is more than just a support system; it’s a vision to promote marketing excellence, elevate industry standards, and highlight the intrinsic value of marketing for our partner businesses,” said Hannah Jenney, Exclusive’s Marketing Director UK and Ireland.

The new Exclusive Networks Marketing Network will seek to elevate partner marketing abilities and achievements via three core principles:

Enablement: This pillar is designed to Members of the network will enjoy the benefits of knowledge sharing, comprehensive enablement programs, and access to insightful content, which will help them improve marketing skills and expertise through collaborative thought leadership.

Certifications and Accreditations: Exclusive Networks’ Marketing Network ensures that members have the necessary skills to succeed, delivered via a CPD-certified, Coterie Community-powered platform, comprehensive training on effective marketing with ecosystem partners, and a range of new certification and accreditation programs. Members will each earn a CPD Practitioner accreditation in partner and ecosystem marketing as well as access to ongoing certification and accreditation programmes to further bolster their development.

Leadership: Exclusive Networks will host quarterly meetups and monthly virtual gatherings and maintain an active LinkedIn group as an ongoing digital hub for all members to give and receive ongoing insights, support, and ideas. Members will also have the opportunity to connect, grow, and foster relationships through a bespoke buddy scheme that encourages inter-peer learning.

“Whether they wield substantial influence in a small business or navigate high-pressure roles in huge organisations, these marketeers play a vital role in driving growth and prosperity – often with their contributions being significantly less visible or celebrated than other departments,” continued Jenney. “That’s where the Exclusive Networks Marketing Network steps in, designed with a deep understanding of how businesses and our partners operate, and continuously addressing their pain points throughout the month and quarter. Through robust marketing support and education, we’re committed to helping them achieve their goals.”