11 févr. 2026
Exclusive Networks, the world's leading cybersecurity and networking specialist, was the first distributor in EMEA to achieve annual sales of one billion US dollars in 2025 with the AI-powered cybersecurity solutions of its manufacturing partner Palo Alto Networks.
This result clearly demonstrates the success of the long-standing and successful partnership between the two leading cybersecurity companies. The collaboration began in early 2009 when Palo Alto Networks appointed VAD Exclusive Networks as its first distribution partner for the UK market. Palo Alto Networks has now reached the $1 billion milestone in its 2025 financial year.
Since its inception, the partnership has continued to strengthen, with both companies experiencing exponential growth. Today, Palo Alto Networks is a leading global provider of AI-powered security solutions with a market capitalisation of over $130 billion. Exclusive Networks has evolved into a global cybersecurity specialist trusted by industry-leading vendors and channel partners to drive market launches, accelerate sales and fuel growth.
From the UK to the European market
The foundation for successful cooperation was laid in 2009 with the first bridgehead in the United Kingdom: with the innovative technologies of its ‘Next Generation Firewalls’, Palo Alto Networks managed to break into a market that was dominated by large traditional providers. The company pioneered the field by raising its customers' awareness of the need for new types of cyber security technologies. It quickly gained a large and loyal partner base, whose support enabled the market to develop dynamically.
By 2015, annual revenue in the UK had reached $35 million. This was followed by rapid regional expansion as the partnership was extended across Europe, reaching $100 million in revenue by the end of 2020. A deepening of the partnership and a period of hypergrowth ultimately culminated in annual revenue of €1 billion at the end of Palo Alto Networks' 2025 financial year (July 2025).
‘The collaboration between Palo Alto Networks and Exclusive Networks is one of the channel's greatest success stories, especially for our ecosystem partners,’ comments Paul Eccleston, VP Business Innovation at Exclusive Networks. ‘It shows that value-driven and people-centred partnerships are extremely important. This is particularly evident in our field of cyber security with its highly complex solutions, where winning customer trust is paramount. To the human hyperscalers, the original marketplace – driven by people, connected by relationships and fuelled by trust.’
Patricia Murphy, VP Ecosystem EMEA at PANW, also emphasises that the trust built between the two companies over the last 16 years is a key factor in the success of this strong partnership: "It's down to our ability to foster trust at all levels, both at Exclusive and PAN. This starts with the leadership teams and continues right through to the heart of each organisation. Alignment on the sales side has always been crucial, and we have always been able to count on a strong partner community with whom we have been able to grow our business in the UK together."
Jon Shortland, Global Vendor Business Development Director at Exclusive Networks, adds: "From our beginnings in the UK market in 2009 to breaking through the
€1 billion mark in Europe in 2025, our collaboration with Palo Alto Networks has continuously evolved, resulting in one of the strongest partnerships in the industry. It is based on mutual trust and respect and is driven by innovation and ambition. We are convinced that the best is yet to come. So let's take on the next 16 years of growth and break through more barriers together!"
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