Fortinet Accelerate 2025: Key Highlights and Takeaways

Fortinet’s Market Dominance Remains Unmatched

Fortinet continues to lead in secure networking, maintaining the #1 market share in units shipped for several years running. Anyone who thought Fortinet was in decline was or is mistaken. Year over year, the company continues to grow, reaching well over 50% of the market share in 2024.

In terms of product revenue, Fortinet has overtaken the competition for the last 3 years. Compared to the competition Fortinet also highlighted the fact that they discovered 65% of the vulnerabilities in 2024 in FortiOS internally versus only 13% discovered by Palo Alto on their PANOS.

FortiFabric and ASICs

Next to the platform – FortiFabric – approach, Fortinet stays with its ASICs in the FortiGates. This provides not only a 5 to 10 times performance advantage over the competition but also results in more than 10 times greater energy efficiency on average.

Cybersecurity Meets AI: Rising Threats and Smarter Defenses

As the market experiences a rise in the use of AI techniques to build cyberattacks—along with an expanding attack surface due to adversarial AI deploying malicious exploits and targeting AI/ML systems and data—organizations face new and evolving threats.

We will focus on defensive AI, which leverages AI techniques to protect against cyberattacks. This includes everything from machine learning for behavioral and anomaly detection, to AI-driven threat hunting, and automation using deep learning—technologies that Fortinet has been employing for over a decade.

One of the most impressive recent evolutions is the readiness of AI as an assistant—capable of summarizing incidents and even generating response playbooks.

Opportunities Ahead for Channel Partners

For channel partners there is a massive opportunity coming to capitalize on the upgrade opportunity in the upcoming months with additional discounts and backend rebates announced.

Strategic Focus Areas Shaping Fortinet’s Future

Major focus areas remain SASE, OT Security, and the automation and optimization of secure networking and security operations. Additionally, the market trend toward delivering solutions in an “as-a-Service” model is clearly at the center of Fortinet’s evolution path.