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Rubrik, the Zero Trust Data Management Company, enables cyber and operational resilience for enterprises; including ransomware protection, risk compliance, automated data recovery, and a fast track to the cloud. Zero Trust Data Management follows the NIST principles of Zero Trust for everyone interacting with data. This means operating with the assumption that no one is trustworthy. No user. No application. No device. To meet this standard, data must be natively immutable so that it can never be modified, encrypted, or deleted by ransomware. This means data is ready at all times so you can recover the data you need, and avoid paying a ransom.