Retain, Upgrade and Expand: The Great Harvest

The largest hardware replacement wave in cybersecurity history is here. With hundreds of thousands of FortiGate devices approaching end-of-support by 2026, smart partners are positioning themselves to capitalize on unprecedented renewal opportunities.

Unbeatable Program Benefits
The Fortinet Upgrade & Expand Promo delivers immediate value: up to 55% off FortiGate hardware and 1% rebates on bundled deals ≥ €80K. These aren’t just discounts—they’re tools for building deeper customer relationships while maximizing profitability during critical decision windows.

Category S: Growing Your Revenue in Clusters
Hardware refresh conversations create perfect opportunities to introduce Category S subscription services. FortiGate Cloud, FortiSASE, Managed FortiGate Service, SOCaaS, FortiAnalyzer Cloud, and FortiEDR transform transactional sales into strategic partnerships with recurring revenue streams.

These services address fundamental customer challenges: skills gaps, operational complexity, and compliance requirements. When customers are already planning infrastructure investments, adding subscription services becomes seamless while generating larger deal sizes and increased stickiness.

Professional Tools for Cultivating Systematic Success
Random customer outreach produces random results. Our comprehensive Upgrade & Expand Toolkit provides everything needed for systematic engagement: customer guides, five-stage email campaigns, blog content, social media assets, and professional call scripts.

This proven approach ensures consistent messaging across touchpoints while building momentum toward renewal decisions. Partners using professional tools consistently outperform those relying on improvised approaches.

Low-Hanging Fruit Creates Urgent Opportunity
Renewal opportunities are the “low-hanging fruit” of cybersecurity sales—customers already understand upgrade necessity, budget approvals are simpler, and existing relationships provide trusted advisor status. However, end-of-support deadlines don’t negotiate.

Smart competitors are already identifying aging installations and planning their approaches. The partners who execute first with comprehensive solutions will capture the largest opportunities while others struggle to catch up.

Financial Rewards That Flourish Over Time
Beyond immediate program benefits, Category S services create recurring revenue streams with better margins than hardware-only transactions. These ongoing relationships provide regular touchpoints for expansion while protecting against competitive threats.

Sprout into Action
Don’t let the biggest hardware wave in cybersecurity history pass without maximizing your share. Download the complete Upgrade & Expand Toolkit and start engaging customers systematically. Visit our Partner Hub for all the tools and links you need to get started.

The harvest season for renewals is here—make sure you’re reaping the rewards rather than watching competitors capture what should be your opportunities.